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Email Marketing Benchmark Report

Overlays are #1 Opt-In Tactic for Growing Email Lists, Report Says

Home-grown email lists are far more valuable to marketers than lists bought from third parties. But what’s the best way to grow your email list organically? According to the executives surveyed for our Email Marketing Benchmark Report, lightbox overlays are the #1 tactic for gaining opt-in email addresses. In fact, 90% of respondents said overlays were

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Amazon Beats Google to Twitch Acquisition for $970 Million

Contrary to earlier rumors, Amazon has just closed a deal to purchase Twitch, a subscription site that streams live and on-demand playing on video games, for $970 million. Previous rumors had Google shopping the site for $1 billion for YouTube. In July, more than 55 million unique visitors viewed more than 15 billion minutes of

Financial Times Launches ‘Antenna’ to Sort Social Media for Users

In a slight turn of events, The Financial Times is showing social media the value of legacy news brands. FT Antenna, the financial newspaper’s newest service, aggregates and curates the most important news from Twitter in which FT readers might be interested. An algorithm makes sure each tweet is “double whitelisted” – i.e., from a trusted

Google Names New Subscription Music Service, Spotify Launches in Canada

There’s been rumors for months that Google is planning on launching a subscription music service on YouTube, and now the rumor mill is saying the search giant plans to name the service “YouTube Music Key.” The service will “offer ad-free playback, the ability to save songs and videos for offline listening, and an audio-only interface

Washington Post Flirts with Placing Amazon ‘Buy Now’ Button in Article – Should You?

There was a blip in the Twitterverse last week when The Washington Post temporarily added a “Buy Now” button in line with article text for a story on the new cover art for the children’s classic Charlie and the Chocolate Factory. The move sparked concern from some, but gratitude by others, for what seemed to be an

News Corp Garners $2.86 Billion from Subscriptions in 2014

During its first full year earnings call since splitting off from 21st Century Fox, News Corp announced that it had generated $8.57 billion in total revenues in 2014, down 4% from $8.89 billion in 2013. Subscriptions and circulation for the company’s print and digital products accounted for $2.86 billion, or 33% of total revenues. Subscription

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