Home-grown email lists are far more valuable to marketers than lists bought from third parties. But what’s the best way to grow your email list organically? According to the executives surveyed for our Email Marketing Benchmark Report, lightbox overlays are the #1 tactic for gaining opt-in email addresses. In fact, 90% of respondents said overlays were
As I’ve said before, there are a few tried-and-true niches for subscription content: business and professional information, financial news, sporting fans, and enthusiasts. The last leaves the most room for exploration and new launches in the subscription model as almost any past-time, hobby or lifestyle can lend itself to an enthusiast crowd. After all, even companies can have enthusiasts,
Washington, DC-based subscription news site Politico is teaming up with Berlin-based media company Axel Springer to launch a European news site based in Brussels, according to a press release issued by Politico. The new site will be dedicated to “offering in-depth coverage of European politics and policy,” particularly centered on the European Union, which is headquartered
After three years, HBO may finally listen to its users and make it possible for consumers to subscriber directly to the cable channel’s online video streaming platform, HBO Go. Meanwhile, Encyclopaedia Britannica is adopting an ad-supported model for its digital encyclopedia, even though subscriptions account for 75% of Britannica.com’s revenue. First the HBO Go development… Atthe 23rd
Oh, how I love the Guardian. Despite years of selling digital subscriptions – and despite Editor-in-Chief Alan Rusbridger’s equivocal posturing – the liberal bastion has been able to promote an anti-payment persona. Even though it made £1.4 million from subscriptions to its iPad app, alone. To its credit, the Guardian has adopted a smart model for breaking news site.
In May, we published a Case Study on CellarTracker, an interactive database for wine enthusiasts that lets users track their wine inventory with a “voluntary payment” for memberships. At the time, CellarTracker had more than 300,000 registered users, 20,000-25,000 of which were paying subscribers, leading to an 8% conversion rate. In addition to cataloguing a wine collection, users could upload