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Email Marketing Benchmark Report

Overlays are #1 Opt-In Tactic for Growing Email Lists, Report Says

Home-grown email lists are far more valuable to marketers than lists bought from third parties. But what’s the best way to grow your email list organically? According to the executives surveyed for our Email Marketing Benchmark Report, lightbox overlays are the #1 tactic for gaining opt-in email addresses. In fact, 90% of respondents said overlays were

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Magazine Subscriptions via Text May Pave Way for Mobile Payments for Digital Content

A new payment service called Boku is making it possible for consumers to subscribe to print magazines via text message. But the technology might be best employed for subscriptions to digital publications in the future. San Francisco-based Boku is teaming up with UK publisher IPC Media to place print ads that ask would-be subscribers to text

LinkedIn’s Company Pages Let You Target Professionals and Customize Posts

LinkedIn just introduced a new feature for its Company Pages that will allow organization to target and customize posts. For those unaware, LinkedIn can be a powerful social media platform for thought leaders and B2B businesses. Over the years, the company has encouraged users to optimize profiles and feed its content stream with “influencer” posts (which, apparently, anyone

MLB.tv Celebrates 12 Years with Promotion for $12 ‘Annual’ Subscription

Despite popular belief that paid content is a new phenomenon, MLB.com celebrates 12 years this week of offering subscription-supported live streaming of Major League Baseball games. To honor that milestone, MLB.tv has created a special $12/year promotion, which site visitors can purchase for themselves or as a gift. We like the fact that MLB.tv is taking advantage

Amazon Beats Google to Twitch Acquisition for $970 Million

Contrary to earlier rumors, Amazon has just closed a deal to purchase Twitch, a subscription site that streams live and on-demand playing on video games, for $970 million. Previous rumors had Google shopping the site for $1 billion for YouTube. In July, more than 55 million unique visitors viewed more than 15 billion minutes of

Financial Times Launches ‘Antenna’ to Sort Social Media for Users

In a slight turn of events, The Financial Times is showing social media the value of legacy news brands. FT Antenna, the financial newspaper’s newest service, aggregates and curates the most important news from Twitter in which FT readers might be interested. An algorithm makes sure each tweet is “double whitelisted” – i.e., from a trusted

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