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Indiegogo Forever Funding

New Market for Subscription Revenue: Crowdfunding Enthusiasts

As I’ve said before, there are a few tried-and-true niches for subscription content: business and professional information, financial news, sporting fans, and enthusiasts. The last leaves the most room for exploration and new launches in the subscription model as almost any past-time, hobby or lifestyle can lend itself to an enthusiast crowd. After all, even companies can have enthusiasts,

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Politico Axel Springer Europe

Politico Confirms Partnership with Axel Springer to Launch European Edition

Washington, DC-based subscription news site Politico is teaming up with Berlin-based media company Axel Springer to launch a European news site based in Brussels, according to a press release issued by Politico. The new site will be dedicated to “offering in-depth coverage of European politics and policy,” particularly centered on the European Union, which is headquartered

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HBO

HBO Go May Finally Allow Online Subscriptions while Encyclopaedia Britannica Considers Going Free

After three years, HBO may finally listen to its users and make it possible for consumers to subscriber directly to the cable channel’s online video streaming platform, HBO Go. Meanwhile, Encyclopaedia Britannica is adopting an ad-supported model for its digital encyclopedia, even though subscriptions account for 75% of Britannica.com’s revenue. First the HBO Go development… Atthe 23rd

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The Guardian Launches B2C Membership Site and Service

Oh, how I love the Guardian. Despite years of selling digital subscriptions – and despite Editor-in-Chief Alan Rusbridger’s equivocal posturing – the liberal bastion has been able to promote an anti-payment persona. Even though it made £1.4 million from subscriptions to its iPad app, alone. To its credit, the Guardian has adopted a smart model for breaking news site.

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CellarTracker Vinous partnership

CellarTracker Partners with Vinous to Integrate Wine Reviews with Tracking Services

In May, we published a Case Study on CellarTracker, an interactive database for wine enthusiasts that lets users track their wine inventory with a “voluntary payment” for memberships. At the time, CellarTracker had more than 300,000 registered users, 20,000-25,000 of which were paying subscribers, leading to an 8% conversion rate. In addition to cataloguing a wine collection, users could upload

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Innovation icon

How Going Smaller Can Increase Print + Digital Revenues

There’s a theme to a few recent stories hitting the Internet this week: go small to earn big. This is apparent in a new study by comScore that found that U.S. audiences are now spending the majority of their time consuming digital media within mobile apps versus mobile web browsing or desktop usage. Facebook is the #1 app, and

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Microsoft Office for iPad

Microsoft Adds Monthly Subscription Plan to Office for iPad

A number of software developers have begun adopting subscription payment models, from Adobe to Microsoft. And since the previous one-time payment models acclimated consumers to doling out hundreds of dollars in one chunk, many SaaS providers assumed an annual subscription rate would be preferable. But it turns out that many SaaS providers have had to adjust that idea

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Mobile payment susbcriptions

Magazine Subscriptions via Text May Pave Way for Mobile Payments for Digital Content

A new payment service called Boku is making it possible for consumers to subscribe to print magazines via text message. But the technology might be best employed for subscriptions to digital publications in the future. San Francisco-based Boku is teaming up with UK publisher IPC Media to place print ads that ask would-be subscribers to text

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LinkedIn’s Company Pages Let You Target Professionals and Customize Posts

LinkedIn just introduced a new feature for its Company Pages that will allow organization to target and customize posts. For those unaware, LinkedIn can be a powerful social media platform for thought leaders and B2B businesses. Over the years, the company has encouraged users to optimize profiles and feed its content stream with “influencer” posts (which, apparently, anyone

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MLB.tv Celebrates 12 Years with Promotion for $12 ‘Annual’ Subscription

Despite popular belief that paid content is a new phenomenon, MLB.com celebrates 12 years this week of offering subscription-supported live streaming of Major League Baseball games. To honor that milestone, MLB.tv has created a special $12/year promotion, which site visitors can purchase for themselves or as a gift. We like the fact that MLB.tv is taking advantage

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New Market for Subscription Revenue: Crowdfunding Enthusiasts

As I’ve said before, there are a few tried-and-true niches for subscription content: business and professional information, financial news, sporting fans, and enthusiasts. The last leaves the most room for exploration and new launches in the subscription model as almost any past-time, hobby or lifestyle can lend itself to an enthusiast crowd. After all, even companies can have enthusiasts,

Politico Confirms Partnership with Axel Springer to Launch European Edition

Washington, DC-based subscription news site Politico is teaming up with Berlin-based media company Axel Springer to launch a European news site based in Brussels, according to a press release issued by Politico. The new site will be dedicated to “offering in-depth coverage of European politics and policy,” particularly centered on the European Union, which is headquartered

HBO Go May Finally Allow Online Subscriptions while Encyclopaedia Britannica Considers Going Free

After three years, HBO may finally listen to its users and make it possible for consumers to subscriber directly to the cable channel’s online video streaming platform, HBO Go. Meanwhile, Encyclopaedia Britannica is adopting an ad-supported model for its digital encyclopedia, even though subscriptions account for 75% of Britannica.com’s revenue. First the HBO Go development… Atthe 23rd

The Guardian Launches B2C Membership Site and Service

Oh, how I love the Guardian. Despite years of selling digital subscriptions – and despite Editor-in-Chief Alan Rusbridger’s equivocal posturing – the liberal bastion has been able to promote an anti-payment persona. Even though it made £1.4 million from subscriptions to its iPad app, alone. To its credit, the Guardian has adopted a smart model for breaking news site.

CellarTracker Partners with Vinous to Integrate Wine Reviews with Tracking Services

In May, we published a Case Study on CellarTracker, an interactive database for wine enthusiasts that lets users track their wine inventory with a “voluntary payment” for memberships. At the time, CellarTracker had more than 300,000 registered users, 20,000-25,000 of which were paying subscribers, leading to an 8% conversion rate. In addition to cataloguing a wine collection, users could upload

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