Email Marketing Benchmark Report

Paid Content Newsletters Get Higher-Than-Average Open Rates

Even though email marketing is the #1 marketing tactic for acquiring new subscribers, there are little industry benchmarks for subscription and premium content publishers. Most of the email stats out there are concerned with use content marketing to sell products and services, not content itself. That’s why we surveyed more than 70 subscription marketers and digital publishers

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NatGeo Teams Up with Epic eBooks and LinkedIn Buys Newsle

Two smart moves by two smart giants in the subscription industry. One, National Geographic has teamed up with Epic eBooks,  to make its eBook titles available to more children through Epic’s iPhone and iPad apps. National Geographic will be offering titles like Dog Finds Lost Dolphins from the popular National Geographic Kids Chapters series, Sharks from the leveled

Streaming Video Revenues Set to Reach $13 Billion by 2018

A new report states that revenues from online television and video subscription revenues (SVOD) is set to reach $13 billion by 2018. That’s a significant increase from  $1 billion in 2010 to $6 billion in 2013 for streaming online video. It’s also only a portion of the pie as the entire television and movie industry is expected to generate

SaaS Subscriptions Require Long-Term Access for Expired Subscribers

Adobe just announced this week that it plans to make photos available to users of its Lightroom software even if they should cancel their Creative Cloud subscription. Overall, this is a smart move from Adobe. Lightroom allows subscribers to edit and catalog photos, but the subscription-based model made many former Adobe fans wary that canceling a

Case Study Lessons: Create Multiple Newsletters and Gift Offers to Engage More Audiences

General consumer sites often suffer from TMI — they offer too much information for a consumer to digest. Yet, because the information is general in nature, most B2C sites don’t think to create niches for their information. Consumer Reports, one of the gold-standard publications for subscription marketing, didn’t let this narrow thinking hinder it from

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