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Email Marketing Benchmark Report

Overlays are #1 Opt-In Tactic for Growing Email Lists, Report Says

Home-grown email lists are far more valuable to marketers than lists bought from third parties. But what’s the best way to grow your email list organically? According to the executives surveyed for our Email Marketing Benchmark Report, lightbox overlays are the #1 tactic for gaining opt-in email addresses. In fact, 90% of respondents said overlays were

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Washington Post Flirts with Placing Amazon ‘Buy Now’ Button in Article – Should You?

There was a blip in the Twitterverse last week when The Washington Post temporarily added a “Buy Now” button in line with article text for a story on the new cover art for the children’s classic Charlie and the Chocolate Factory. The move sparked concern from some, but gratitude by others, for what seemed to be an

News Corp Garners $2.86 Billion from Subscriptions in 2014

During its first full year earnings call since splitting off from 21st Century Fox, News Corp announced that it had generated $8.57 billion in total revenues in 2014, down 4% from $8.89 billion in 2013. Subscriptions and circulation for the company’s print and digital products accounted for $2.86 billion, or 33% of total revenues. Subscription

Like MLB.com, NFL Launches Digital Subscription Service, But Focuses on App and Set-Top Boxes

For years, Major League Baseball has been turning a pretty penny through its online subscription site MLB.com. Now the National Football League is looking to rack up similar digital revenues. The NFL just launched NFL Now, a video freemium app available through mobile, desktop, and a variety of set-top boxes. The app is taking advantage of new

World of Warcraft Loses 800K Subscribers in 3 Months – Could the Same Happen to Your Site?

World of Warcraft, the massive multiplayer online game, lost 800,000 paying subscribers between April and June of this year, according to financials released by the game’s parent company Activision Blizzard. That drops the site’s total number of paying subscribers to 6.8 million, down from the 7.8 million it had on March 31. That’s definitely a precipitous drop,

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